On, achingly hip purveyor of achingly hip running shoes, has launched the third version of the Cloudflyer – and you can see and feel the difference in this iteration.
What do they say about it? “Make light of long runs with one of the world’s most agile, fully-cushioned support shoes. Now fortified with Helion Superfoam, expanded surface area and elevated mesh, the new ultralight Cloudflyer will take runners further, faster with Swiss engineered style and ease.”
Which is all very lovely to know. So you can see that it looks utterly gorgeous, but what are all the new bits?
- The Cloudflyer has now been boosted with Helion Superfoam. This enhances the elements of the original Cloudflyer: cushioning, protection, support, lightness.
- This shoe has bigger ‘clouds’. By this, On means the looped, bouncy soles, the things that indicate that this is an On shoe. On the Cloudflyer, these are the biggest of any On shoe, providing more cushioning and durability, resulting in the increased protection and support of your feet while enhancing your comfort
- Updated outsole (the bit that hits the pavement). The Cloudflyer has a ‘forked’ outsole: reinforcement on the medial (out) side supports a healthy rolling motion and a stronger push-off feeling.
- Wider surface area. This effectively disperses the weight of impact for increased comfort.
- Better heel hold. A 3D-molded heel counter snugly supports the natural transition of the foot without restricting movement or adding pressure.
- Upgraded mesh for increased breathability.
And what does On promise with it? “Unlike your average support shoe, the Cloudflyer focuses on cushioning, not correction. With cloud elements placed where runners need it most, the Cloudflyer is light in weight but big in energy return,” says co-founder Olivier Bernhard.
On the run
Yes yes yes, but what’s it like to run in? Surprising. And surprisingly good. We’re used to On shoes being both narrow in fit and solid to run on. These are neither: the fit is brilliant for my cuboid feet – the space in the toebox is excellent, with plenty of room for toe movement. The lacing and fit around the heel is great; adaptive and supportive. And the cushioning is truly excellent – it’s one of the softest On shoes we’ve run in, but gives excellent return; popping your feet forward: snappy, responsive, comfortable. A fantastic shoe for putting the miles in, and getting your long runs sorted ahead of a half or a full marathon.
The Cloudflyer is available from today. Click here to find out more.